Will That Click Cost You Thousands?

 Edit Will That Click Cost You Thousands?Ransomware has undeniably been the biggest security threat of 2016. No-one was safe. Hackers targeted everyone and everything, including home PCs – and they were astoundingly successful – earning themselves upwards of $846million from US reported incidents alone. Business is booming for hackers, with thousands of attacks each day bringing in an average of $640 per target. Perhaps even more alarmingly, the financial cost of each individual attack is on the rise – the more ransomware proves to be an easy earner for them, the more they demand each time.

For a quick payday, some hackers offer to ‘rescue’ you from immediate danger – for a fee. One method is to trick you into thinking you have a virus that will spread if you don’t pay money to remove it immediately. Another much scarier method is to pretend to be the FBI and say your computer was involved in a crime (anything from money laundering to child pornography) and you can avoid going to prison by paying a few hundred dollars.

Thousands of regular people are also waking up every day to discover they’ve been locked out of their own files. Entire music and video libraries, digital photos from the past 5 years, personal budget files and even their secret novel draft …all held hostage until the user pays a ransom. The encryption is so strong and unbreakable that paying the ransom often becomes the only solution.

The way ransomware gets onto your computer is deviously simple. Generally, the hackers convince you to click an email attachment/link or pop-up. With both approaches, the hacker usually offers helpful information, for example:

  • Tracking an unclaimed parcel
  • Alerting that a virus was found and needs to be removed
  • Advising details of a recent traffic fine

It’s so tempting to click through for more details and that’s what the hackers count on. Their messages and pop-ups aren’t obvious threats and so slip easily under our radar. Unfortunately, they’re not the most trustworthy bunch so paying may not actually unlock your files, and one payment can quickly become several.

To make matters worse, they can encrypt any backups connected to your computer too, like a USB drive. Having a backup is super important in any situation, but in cases like this, the right backup is needed. Not only one stored separate from your network, but one created recently with all the files you can’t bear to lose. Before restoring your backup, however, you’ll need to make sure the malware isn’t lurking in the background, ready to not just re-infect your restored files but also the backup drive itself.

To avoid finding yourself up to the waist in ransom demands or sending hackers money each month, we recommend being wary of email attachments, even from friends and family. If you’re not sure what the file is, don’t click it. They may not have sent that email intentionally; their infected system may be auto-emailing everyone in the address book. You should also be careful with any popups that appear out of place, especially ones that try to make you panic. If it doesn’t sound right or look right, don’t click it. Ransomware is just too dangerous to risk.

Call us at (416) 645-2469, (905) 667-0441 or email us to set your computer up with protections against ransomware, and put backups in place that will keep your important files safe.

Why You Should Never Use A Free Email Address For Your Business

Why You Should Never Use A Free Email Address For Your BusinessThe message is clear: email is king. Many clients and customers choose to communicate primarily by email and as you know, it gives a fantastic ROI in your marketing strategy…unless you’re using a free email like Hotmail, Gmail, or even your internet provider. If that’s the case, you’re losing business each and every day.

It looks unprofessional: Imagine if banks used free email accounts – you’d never feel comfortable giving them your personal details let alone any money. How people perceive your business is what makes your business. Without that professional touch, you’ll appear temporary and fly-by-night. It puts your credibility into question and sends the message that you’re not serious about doing business – or worse – that you’re prepared to cut corners.

It erases your experience: Newer, fledgling businesses often start out with a free email address. The address clearly communicates that they are new and have little experience, and are perhaps testing the waters in a new direction. They’re not even remotely proven yet and are firmly within the hobby-zone. Continuing to use the free address once your business moves into the professional arena means you’ll struggle to build momentum and any experience will be negated.

It’s forgettable or inappropriate: Your business success hinges on being memorable enough to gain referral custom and results from your advertising. Unfortunately, free email addresses are by default filled with hard to remember clutter, for example – joesplumbing_1985@hotmail.com or milkshakes_mybabby@gmail.com.

Neither of these roll off the tongue, is appropriate for business, or can be remembered without a high likelihood of typos and bounce back. Branded email addresses such as joe@joesplumbing.com make running a profitable, scalable business much easier.

It’s not permanent or safe: When you use a free email address you are at the mercy of the email provider. They may close down operations or cancel your account for any reason. These types of accounts are also often hacked and leaked on a global scale. When a better internet or email deal comes along, you’re still stuck using the old address because it’s printed on your business cards, car lettering and flyers.

Some will agree to keep the address open for a fee, but you’ll lose the control and flexibility you need to grow your business. With your own domain name, you own it and can move it to a new business-grade email service easily. You’ll also have complete master control over the addresses within your domain, resetting passwords and creating/closing accounts at will.

Give us a call at (416) 645-2469, (905) 667-0441 or email us to set up your branded business email.

Quickly Become A Google Fu Master… Here’s How

There’s one thing all teens can do better than adults – and it’s not Snapchat. They’ve become experts at quickly locating information on the internet.

That’s Google Fu, the ability to use search engines to whip up answers and research faster than a contestant on a radio quiz.

Level 1 Mastery: Tell It What You Need

Google is smart and can understand “conversational searches”. Let’s say you came across a great recipe online, but the measurements were imperial. Google has you covered.

Simply tell it what you want to convert, and into what.

[number] [unit] into [unit]

Enter “6 ounces into cups”…and hit enter. Google presents the answer, already calculated – AND it includes a handy drop down to change those measurements for your next ingredient.

  • Release dates: [movie/game] release date
  • Fast facts: [name of person] deathDurable – No moving parts to wear out
  • Stats: [city] population

Level 2 Mastery: Limiting Result Type

With one additional click, you can tell Google that you only want images. Or videos. Or News, maps, shopping, books or apps. Your initial results are presented as a combination of all types – you can see the ALL tab highlighted up at the top. Just click the tab to indicate which result type you’re looking for.

Level 3 Mastery: Using Drop Downs.

One of the most popular Google Fu moves is to limit results to sites from a particular country. This is great for locating bargains or local businesses. Click SEARCH TOOLS to drop down a second menu. You’ll see the option to limit Country and even Time. 2 extra clicks and my search is now limited to my home country and items from the past 7 days only.

Level 3 Mastery: Mastery: Using Operators.

Your final level of mastery, often used as a last resort when you’re just beginning to doubt whether the internet has the answer you’re seeking.

Finally, enclosing your search terms in “quotation marks” binds the term together so Google can’t break it up. E.G. “Project Management”

Your Google Fu will soon be very strong.

Should You REALLY Click That Upgrade?

Edit Edit Should You REALLY Click That Upgrade?That pop up just won’t leave. It’s been hounding you to upgrade your software and clearly, it has zero intention of giving you a moment’s rest. That software wants to be upgraded and it wants it now.

With a grudging sigh, you click and let it upgrade in the background. Maybe now it will let you get some work done. Except instead of grabbing a competitive advantage by having the latest and greatest edition, you quickly discover it’s given you the exact opposite. Your essential hardware no longer works, you’ve got errors all over the place, and that application no longer runs at all.

Your urgent upgrade was more of an instant downgrade.

Before you click that nagging upgrade button, consider the following:

Is the upgrade going to work with your current systems?

If your project management software no longer talks to your scheduling software, you’ve got a problem. It’s reasonable to expect the upgrade to have gone through robust testing and bug fixes, but even the mega corporations are caught out in an instant.

Is your current solution still an option?

Developers cease support of older software versions after a certain date. In these cases, continuing to use an outdated version leaves your system vulnerable, without patches and security updates. If your software is at the end of its cycle, you’ll need to upgrade regardless. This, however, gives you the perfect opportunity to revise your selection and make some experienced decisions – upgrade or replace.

Will this upgrade benefit your business?

Some upgrades are purely cosmetic. They look great and the developers pitch them as the latest and greatest, but without additional innovation on offer, you’re better to wait.

On the other hand, if the upgrade is going to have a positive effect on productivity, efficiency or customer satisfaction, definitely put it on your to-do list. Hold off for just a few moments though, while your IT technicians research any conflicts that might arise.

Being an early adopter isn’t always the best idea. Sometimes you need to let your other software packages catch up, and compatibility issues will always be relevant. It’s more important than ever before to take your time and research the upgrade to see how others have fared – before things come crashing down.

Call us at (416) 645-2469, (905) 667-0441 or email us for a quick compatibility check before you click

How to Stay Safe While Being Social

How to Stay Safe While Being SocialPeople happily share their private information online, building robust libraries that can easily become a one-stop goldmine for fraudsters.

It’s not exactly the intention everyone has when they sign up, as the whole point of Facebook is to share your life with your friends. It hooks us into a global community and the experience does depend on us making certain privacy sacrifices.

So how do you balance being social with staying safe?

People happily share their private information online, building robust libraries that can easily become a one-stop goldmine for fraudsters.

It’s not exactly the intention everyone has when they sign up, as the whole point of Facebook is to share your life with your friends. It hooks us into a global community and the experience does depend on us making certain privacy sacrifices.

So how do you balance being social with staying safe?

On Facebook alone, the average person shares 13 pieces of personal information ranging from a fairly innocent name/email combo, all the way to mothers maiden name and home address.

It doesn’t sound like a lot, but those 13 pieces have the power to unravel your life within minutes.

Even checking in at home or a favorite location has become the norm, helping to create a multi-dimensional online identity. The details are available to anyone who cares to look, whether they’re a friend keeping in the loop, or someone with a much darker agenda.

The problem is, you just don’t know who’s looking at your profile or why.

For example, someone could try accessing your email account by clicking the ‘Forgot password’ link. The email service follows its security rules and asks identifying questions like ‘which high school did you go to? What is your pet’s name?’ Unfortunately, the most common identifying checks and answers are probably available on Facebook.

Once your email address is compromised, hackers can use that to break into other services and go through, clicking ‘Reset Password’ on site after site, account after account – they have full access to your email, so there’s nothing stopping them from emptying your bank accounts – or worse.

7 Ways To Secure Your Facebook Without Missing Out on the Fun

  • Begin by previewing your profile as others see it
  • Review what should and should not be visible to strangers
  • Consider only sharing partial details, like birth day and month, but not the year
  • Only ever ‘Friend’ people you know and trust
  • Be wary of duplicate or ‘odd’ friend behavior – hackers will often clone or hack a friend’s profile and initiate an urgent and uncharacteristic request for money
  • Update your past privacy settings too
  • Set default future sharing to ‘friends only’

6 Quick Security Tips To Keep Your Business Safe

Every employee shares one inescapable flaw that is putting your business at risk.

They’re human.

59% of data breaches can be traced back to something an employee did (or didn’t do), which invited a cyber-attack.

The scam goes like this:

To lock hackers out, build security awareness and respect into your company culture, so that maintaining digital security becomes as routine as making coffee.

Use complex passwords: Every employee, including management, needs to use an alphanumeric password that they haven’t used before. Password managers can assist with making sure they’re never forgotten.

Verify unknown identities: Not familiar with ‘Jenny from Accounting’ who has called to ask for sensitive information? Double check caller identity and access permissions before releasing any information. Hackers love to play on our desire to be helpful.

Encrypt by default: People regularly transfer data to a laptop or smartphone so they can work more efficiently. Unfortunately, this equipment can be easily stolen. Set operating systems to encrypt data by default, so that it becomes useless in the wrong hands.

Protect portable devices: Laptops and mobile phones should always require a password and be set to auto-lock after a short period of time. Never leave them unattended in cars, buses, restrooms etc, and take them as carry-on luggage.

Set personal usage rules: While you may have blocked productivity-vacuums such as Facebook, what are the rules regarding games, video streaming or shopping? Can they install their own software? When business computers are used for personal usage, security vigilance tends to slide, resulting in unintentional malware installation.

Educate often: Digital security threats change regularly, and people become comfortable with a certain level of danger, thinking ‘it will never happen to me’. A 5-minute discussion once a month may be the barrier that keeps hackers out.

Starter Topics:

  • Links in emails – Hackers often send emails that look like they are from your bank or similar. Be sure to check the link by hovering over it with your mouse. This is known as ‘phishing’.
  • Tech scam popups – Be on the lookout for popups advising that your computer is infected and you need to call a phone number or download software.
  • Email attachments – Never open an unknown attachment, and even from people you know and trust, always scan for malware before opening.

If you need help implementing better security practices in your business, give us a call at (416) 645-2469, (905) 667-0441 or email us.

How To Spot A Tech Scam Before You Get Stung

How To Spot A Tech Scam Before You Get StungIf your computer had a virus, you’d want to know about it ASAP, right?

Before your important files become corrupted, you lose your photos and your digital life is essentially destroyed. Even thinking about it is terrifying.

Tech scammers know we’d be lost without our computers, and that we don’t always know what’s going on behind the screen – which is why they’ve been able to swindle millions from every day people across the world.

The scam goes like this:

You receive a random phone call from someone with a heavy accent (usually Indian) saying they’re from Microsoft, or an alarming pop-up appears on the screen, saying it looks like your system has been infected with a virus.

To fix the problem, they need to you to download some support software, which they’ll give you a special link for.

A technician then uses that software to gain access to your system and make it appear your system is riddled with viruses. Flashing screens, mysterious diagnostics whizzing by, fabricated errors…they’ll do or say anything to make you panic. They’ll even go as far as claiming your system has been infected with illegal content and if not corrected, you’ll face criminal charges.

Demands for credit card information follow immediately after. Once paid, they simply stop fiddling with your system to make it seem the problem is fixed. To continue the scam, they’ll soon access your system to recreate the problem, this time offering a subscription for ongoing protection.

What To Do If You’re Targeted By A Tech Scam

1. Don’t taunt them. Just hang up. Right now you’re only a phone number in their system and they’ll move onto the next – if you give them cause to target you personally, you may find yourself in a dangerous situation.

The real Microsoft will never randomly call people like this. Ever.

2. If a pop-up appears, immediately run an anti-virus scan. Don’t click the pop-up or call the number.

What To Do If You’ve Already Been Scammed

It’s okay. It feels horrible, but you’re not alone and the situation can be corrected.

Call your financial institution and have the charges reversed and your card reissued. It’s easier than you might think and helps the authorities locate the scammers.

Give us a call at (416) 645-2469, (905) 667-0441 or email us and we’ll make sure they no longer have access to your computer.